|
Post by account_disabled on Dec 10, 2023 4:32:01 GMT
Started with technical SEO and optimization for E-Commerce under the baton of Steffen Heringhaus (Five Elements Digital) who revealed to the audience concrete examples of success using SEO strategies, optimizations, meta tags, server settings, coding an. The penultimate presentation of the day addressed the subject of E-mail Marketing for E-Commerce – the digital marketing Job Function Email List channel with the highest ROI (40 – 4000%) according to the data provided by Raluca Radu (MTH Digital). The extensive presentation went through the main KPIs of email marketing and highlighted some tricks. For increasing the open rate such as the use of numbers, discounts, hot real-time topics, promotions, surprising information. Some other ideas from the presentation: 81% of emails are opened and read from mobile devices – which makes it necessary.
|
|